The Franchise: Perspectives to get out from the crisis

Based on the duplication of a successful concept and the transmission of a real know- how , the concept of the franchise seems to be the best suited in the case of a crisis and the example of the franchise in France and the United States is the proof of this. Besides, many economic experts say that the economic model of the franchise applies a famous quote says:

« Where there is a crisis, there are also opportunities »

In fact and according to the editorial by Ms Christine Lagoutte, the editor- in -Chief of Réussir "l ‘express- le Figaro" published in December 2010, “year after year, the figures are also there to prove it: this system of commercialization works, in condition to choose the right sector of activity, to respect some rules of good sense and have the support of his banker and of a solid franchisor.

The economic weight of the Franchise in France is to the extent of its assets. We actually have some 1 234 networks of franchises in France, representing 50 129 stores and generating nearly 14 billion euros in turnover!

Another observation that can make the difference at the same time when the unemployment soars: the societies in Franchise are growing old better than others. Five years after their starting up, nine out of ten franchisees are still continuing their business. Appeared after the 80, and defined by the French Franchise Federation FFF, as the “repetition of a successful”, the franchise is a model that continues to generate many competitors and continues to expand (+ 8, 2 of progression of Franchise outlets in one year).

In the United States of America, and after the remarks of M. Bachir Mihoubi, PDG FranCounsel Group, LLC in a speech given in the occasion of Tunis-Medfranchise 2009, the Franchise has appeared also as a business model that continues to grow in the United States, and this situation has been translated into figures by Mr.Mihoubi.

In fact,